Spanning over 21,000 sq ft, the three-floor store is the biggest ever opened by the Club providing a new, exciting destination on the Etihad Campus for fans to discover and explore.
Fans will be able to enjoy a new, interactive ‘Make It Yours’ customisation station and discover an expanded range of Manchester City products, including kits, training wear and lifestyle collections, in addition to exclusive stadium store merchandise and iconic memorabilia.
A new City Football Group area of the store has also been introduced, with fans able to shop a range of products from the group’s clubs around the world including Palermo, Girona and more.
In addition to its larger scale, the store has a range of new technology to further improve the shopping experience for fans including an upgraded printing station for shirt personalisation and faster checkouts.
To celebrate the opening, an exclusive store preview event took place on Wednesday evening, followed by a screening of Man City men’s game v RB Leipzig, allowing hundreds of fans the opportunity to be the first to experience the new store.
From 10am until 1pm today, City Legends Joe Hart and Steph Houghton will be in attendance at the store, as it officially opens to the public.
Fans can also take part in games and entertainment including the ‘Human Claw Machine’ for the chance to win a range of exciting prizes.
Trophies, mascots and more activities will also be in store for fans to enjoy over the opening weekend.
Nuria Tarré, Chief Marketing and Fan Experience Officer at City Football Group, said: “Opening our new flagship City Store at Medlock Square alongside PUMA and Stichd is an exciting moment for the Club and our fans.
“Our retail offering, both in the UK and globally, continues to expand and develop and the new store will provide fans and visitors with a wider range of products including exclusive items, in addition to faster checkout options and technology improvements to provide an even better choice, experience and service to our fans.”
Ronald Reijmers, Vice-President for Global Retail at PUMA, said: “For City fans and PUMA consumers, the store is where the brand comes to life.
“It’s where fans get their first feel of the new kit, personalise their shirt with their name and take home something truly their own.
“The new City Store takes this experience to the next level, with more space, a broader product range and enhanced technology to make every visit even more special.”
Niels Hermsen, Chief Commercial Officer and Vice-President of Sales for Stichd, said: “We are incredibly proud to open the new flagship City Store at Medlock Square alongside Manchester City and PUMA.
“The store represents a major step forward in the fan retail experience, bringing together an extensive product offer, personalisation and innovative technology in an exciting new destination for fans.
“It is the result of a truly collaborative partnership, and we look forward to welcoming fans from Manchester and around the world.”
The City Store is the latest opening within Medlock Square, a new destination bringing together food, drink, entertainment and leisure in East Manchester.
Featuring The Medlock, a Radisson Blu hotel alongside a wider range of hospitality offerings, including Zadie’s, Little Beast, and Brickworks Market Hall, the wider development aims to create a year-round destination for local residents, concertgoers, sports fans and visitors to the city.
