Set to open later this year in the heart of the £300m Medlock Square entertainment district at Manchester’s Etihad Campus, the Manchester City Museum Experience will be spread across ten distinctive spaces covering over 1,700 square metres.
Visitors will be able to visit nostalgic environments from throughout the Club’s history, including Moss Side, the home of Manchester City’s Maine Road Stadium from 1923 to 2003. They can also take part in interactive media experiences including football punditry or pose with all 48 major trophies won by the Club’s first teams.
In doing so, the experience will combine the latest immersive technology with physical memorabilia drawn from across the Club’s history. A dedicated temporary pop-up space will allow new and evolving stories to be shared over time, while fan memories are woven throughout. Hidden details and surprising ‘did you know’ facts are embedded across the experience to ensure even the most devoted fans discover something new about the Club they love.
Thanks to the Club’s long-standing partnership with PUMA, the experience will also feature the ‘City x PUMA Arena’, an interactive area where visitors can take part in a variety of active football challenges to test their football ability. This includes a shooting game inspired by Sergio Aguero’s iconic last-minute goal against Queens Park Rangers in 2012, one of the most famous moments in Premier League history.
Alongside the City x PUMA Arena, there is also a dedicated area telling the story of PUMA’s long relationship and history with football.
By combining interactive environments, technology and authentic artefacts, the experience aims to appeal to a wide audience, from lifelong Manchester City supporters to families and those with a broader interest in football, culture and the city of Manchester.
Commenting on the plans, Danny Wilson, Managing Director – Manchester City Operations, said: “Building a completely new museum has allowed us to create an immersive experience that celebrates the people and moments which have shaped Manchester City.
“But our story isn’t traditional and straightforward, so why should our museum experience be? We want something different. Something immersive which will resonate with our fans, as well as excite the wider city. In doing so, we have developed something that appeals to fans, complements the Etihad Campus and provides a year round attraction for the city.”
The museum has been designed by Ralph Appelbaum Associates (RAA), the world’s largest award winning practice dedicated to the planning and design of museums and narrative environments. With studios in New York, London, Berlin and Beijing, RAA’s previous projects include the London Transport Museum, the Obama Presidential Centre in Chicago and the American Museum of Natural History in New York.
The Manchester City Museum Experience will complement the Club’s existing Stadium Tour, which is currently ranked among the top five visitor attractions in the UK according to TripAdvisor reviews.
Further information about the museum experience, including booking details, will be shared ahead of its opening later in 2026 during the phased completion of Medlock Square.
Once complete, the venue will operate 365 days a year and include a new 401-bed hotel, office space, a range of food and drink options, a covered fan zone, and a roof walk experience.
There will also be a best-in-class flagship CityStore, delivered in conjunction with PUMA and club retail Partner stichd – providing an immersive new retail experience for fans, spread over three floors. In addition to an increased merchandise offering and exclusive stadium store product, fans will also be able to enjoy a brand-new, enhanced personalisation experience.
