Manchester City has announced a new global partnership with AUX, that will see the brand become the Club’s Official Air Conditioner Partner.
Recognised as one of the world’s leading air conditioning brands, AUX has built a strong international reputation for its innovative and energy-efficient climate solutions, serving customers in more than 160 countries and regions.
The new multi-year agreement brings AUX and Manchester City together through a shared focus on innovation and delivering world-class experiences for customers and fans.
The agreement represents AUX’s first global sports partnership, with the brand partnering with Manchester City to accelerate its international expansion and connect with fans around the world.
AUX branding will feature on pitchside SuperSized LED advertising at the Etihad Stadium, alongside digital and social media content across the Club’s channels.
To celebrate the start of the partnership, representatives from Manchester City and AUX came together at a special signing event in Hong Kong during the men’s first team pre-season tour.
Peter Laundy, Senior Vice President - Partnerships at City Football Group, said: “We’re pleased to welcome AUX to Manchester City as our Official Air Conditioner Partner.
“AUX is an ambitious and innovative brand with a strong international presence and a clear vision for continued global growth. That ambition aligns closely with Manchester City and makes AUX a natural partner for our club.
“Through the strength and reach of our global platform, we look forward to bringing the AUX brand to new audiences in key markets around the world, while creating distinctive and engaging experiences for our fans.”
Lemon Lv, President of AUX Home Appliances Group, added: “This signing with Manchester City is far more than a cross-industry cooperation; it represents two excellence-driven brands advancing side by side.
“Looking ahead, AUX will continue to drive innovation and deliver localised solutions for customers worldwide. Through its partnership with Manchester City, AUX looks forward to connecting with consumers globally and creating world-class experiences together.”
