In the interview, Aadi discusses his journey from a City in the Community (CITC) participant to now full-time coach, as well as how he wants to make a difference as a relatable role model for younger participants...
Tell us a little bit about your journey with CITC.
My journey with City in the Community started back in 2020, when I joined the City Degree programme in partnership with Manchester Metropolitan University. I spent three years on the programme, learning, developing and gaining experience before moving into full-time employment with the charity. Since then, I’ve continued to grow within CITC, taking on more responsibility and working across different programmes. Looking back, it’s been a journey of personal and professional growth, and I’m proud of how far I’ve come.
What impact do you think CITC is having on the community?
I think CITC is having an amazing impact on the community. We’re using football and sport as a tool to engage people, build relationships and help young people achieve their goals. It’s about more than what happens on the pitch; it’s about giving people opportunities, helping them develop confidence and showing them that they have potential. Sometimes, having the right person believe in you can make a massive difference to the direction your life takes, and I believe that’s what we’re able to do as coaches.
What impact has CITC had on you?
CITC has had a massive impact on me. I joined as an 18-year-old during COVID, at a point in my life when I didn’t really know what I wanted to do or what direction I wanted to go in. Over the years, the organisation has helped me grow into an adult that feels like they have a purpose. I’ve developed as a person, as a coach and as a leader. Now, I have a career where I can make a genuine difference to other people’s lives, and that means a lot to me.
How do you feel seen and valued as part of CITC?
I feel supported, trusted and given opportunities to grow. I’ve been able to develop my skills, take on responsibility and contribute in ways that make a difference. Having people listen to you, believe in your ability and give you the opportunity to lead is so important. It makes you feel that your voice matters and that you’re not just part of the organisation, but that you’re helping it move forward.
From your experience, what difference do relatable role models make to young black people in Manchester?
I think it’s so important for young black people to see people who look like them, share similar backgrounds or understand some of the challenges they might face. Representation gives young people something to relate to and helps them see what’s possible for themselves. Sometimes, seeing someone who has a similar background to you in a position of leadership can change the way you view your own future. For me, it’s about showing young people that their background doesn’t define their limits and that they can achieve more than they might believe.
Why is it important for Manchester City and CITC to create spaces for different voices and experiences?
I think it comes down to inclusion, understanding and making sure everyone feels they belong. Everyone has different experiences and perspectives, and it’s important that those voices are heard and respected. Creating those spaces helps challenge stereotypes, break down barriers and make sure we’re reaching people in the right way. If we want to make a genuine difference in our communities, we need to understand the people in them and make sure they feel represented.
What impact do you feel you are having on others from a community perspective?
I hope I’m helping to change lives, even if it’s one person at a time. Through mentoring, coaching and the programmes I deliver, I want people to feel supported, believe in themselves and recognise their own potential. Whether that’s a young person finding direction or someone facing challenges in their life, I want to be able to make a positive difference. For me, the biggest achievement isn’t just delivering a successful programme; it’s knowing that you’ve had a genuine impact on someone and helped them move forward in life.
Aadi also took part in the Club’s ‘We Stand Together’ campaign, that sees a new temporary art installation outside the Etihad Stadium, demonstrating the power of individuals coming together to form something greater.
FIND OUT MORE ABOUT THE PROJECT HERE
Throughout the 2026/27 season, CITC will share more stories from across its 40-year history, alongside a range of opportunities for fans and supporters to celebrate, fundraise and get involved.
Supporters who want to play their part can also download CITC’s new fundraising pack, packed with ideas, inspiration and practical guidance to help individuals, groups and communities raise funds in celebration of ‘40 Years’.
Fans and the Greater Manchester community are also being encouraged to submit their City in the Community stories both past and present.
To find out more about ‘40 Years’, including how to donate and other ways to get involved, visit www.mancity.com/40Years
City in the Community empowers healthier lives through football.
To find out more, visit www.mancity.com/citc or follow @citcmancity on social media.
